Gstaad
Known for its luxury hotels and shopping, fine dining, excellent service, and international stars. It is also one of the largest ski areas in Europe. It is a little quieter than Zermatt and St. Moritz. It is notably free of paparazzi and autograph seekers, thus offering yet another attraction for the rich and famous including celebraties and royal families. Gstaad is both a summer as well as winter resort.